Marketing strategy of amazon

Marketing scheme is necessary in e real stemma. No matter how m one(a)yed a certain melodic phrase is, its resources ar always restricted. and because merchandise scheme provides a certain business to allocate his resources properly in vow for his business to be more than productive. Marketing aggregate is alike essential in the trade field, and it is basically the understanding why the trade mix (4 Ps) is tackled under marketing outline. The four essential Ps be the product, the determine, the place, and the forward motion. Without con fountring these four essential Ps ones business is doomed to fail. A marketing manager call for to commence enough noesis in order to reveal determine how to properly tog out this marketing mix.This paper aims to focus on whether the amazon.com is doing a not bad(p) marketing schema. It is a easily-k right get rid ofn fact that many businesses aims on promoting their products in order to receive let out responses from their customers. The necessity of promoting their products argon included in the marketing mix and thus a business that knows how to uph senescent his product well would succeed close likely than those who do not carry any knowledge in product promotions. Going tolerate to the dodge of amazon.com many wonders why they promote their impudent products side by side with use and old products.There ar people who question the rationality substructure this because people think that most consumers would hightail it to buy things which are cheaper compared to the innovativeer and more dear(predicate) items grumpy(prenominal)ly go fors. Thus, this paper aim to learn what was the reason behind this particular strategy of amazon.com, whether their strategy is effective or not and the like. amazon.com is one of the most famous e-commerce companies. amazon.com snitchs their products via profit thus making it more well-provided for people who do not have enough time to do their obtain outside their homes. Jeff Bezos started amazon.com in 1994 and up to now amazon.com is still continuing with their business. Amazon.com started by mete outing books online but as of today they are no longer limited on selling books via the internet. Amazon.coms products ranges from cds, videodisks, books, clothes, cars, etc. The Amazon.com is a little off the track with their marketing strategy.For one, they are volition to ship products ranging from $25 or more for free. Such shipments could be very dearly-won even from an established business as Amazon. nonetheless, in spite of the losses of Amazon.com they are still well-liked by their customers due to their easilyly services and customer satisfaction is very important in every business. Thus, in this regard Amazon.com shows good marketing strategy in terms of pleasing their customers. However this particular aspect where amazon.com is good at is very short-lived.The strategy Amazon prime to reconstruct their selve s is by contacting retailers and collecting them to sell most of their products at Amazon. Thus, companies such as Gaps, Circuit City Stores Inc and the like sell some of their products at Amazon as well as on their ingest websites. This particular strategy raised Amazons profit to 22%. However, business experts saw that Amazons bargain could still grow by the yr of 2008 if they would improve some aspects on their websites.By doing this Amazon could draw more retail companies to join forces with them. Their website had also gotten so safe to the point that obtain online on Amazon is no longer as commodious and as easy as it used to especially since so many universal resource locators links customers from one website to another. Thus, if moreover Amazon.com would try to lessen the mess their website is in then the better their business would be.In terms of using the 4 Ps Amazon.com is doing fine in the outlay part since their prices are very just added to the fact that they gives free shipment for some products. Amazon.com could also be found across the country because they have opened stores on diametric countries such as Japan, Germany, etc. This particular strategy is good because it allows them to cover customers in a wide-range basis.However, Amazon.com shows difficulty in promoting most of their products because their website is not very organized. Searching for your swear product could be very grueling for many insignificant links appears one after another. In terms of products they whitethorn be doing alright for they sell products with qualities however, their promotion of their product is not authentically good and thus they should focus on their marketing promotion to in order to tempt customers and other retailers more. (Behr).Amazon.com has certain advantages though as mentioned earlier especially on their hypothesis to merging with other retailers. They are also one of the most well-known on the e-commerce aside from the fact tha t they are managing to postulate head on with other well-known businesses such as IBM, Microsoft, etc.In terms of selling old books side-by-side with recent ones, Amazon has a good reason for that one too. Amazon.com aims to cater to the needs of diverse kinds of consumers. There are those who want sore things no matter how expensive those things may be. However, there are those who does not really care on whether they are purchase something old or parvenu as long as they could afford the price. Thus in this regard Amazon.com is doing a great strategy by catering to the needs and wants of different kinds of consumers.By demonstrate old books side by side with new ones they are also making it easier for their customers to better analyze which one they would pick. For example if obligate A costs $15 if it is new and $13 if it is old and used then I would better analyze the pros and cons of purchasing a new book to that of acquire the old one especially if the price differen ce is but $2. Overall this particular strategy of Amazon could be looked at in different light. However, this particular strategy may be serving Amazons purposes well and thus in this regard I think that showing your customer new products as compared to new ones is a good strategy.In a way it is the same as sleuthping in a certain shop wherein you ask for a particular book whose price is $25 and your money is only $20. Part of a business strategy is to provide an alternative thus it would be of no surprise if the saleslady would ask how much money you have with you and when you recite $20 she would tend to show you a copy of the same book although the spot one is used but in a lower price as compared to the new book. I am surely that Amazon is using this particular tactical maneuver in the same light as the hypothetical saleslady did.ReferenceBehr, bloody shame E. Case Study Amazon.Com. 2003.